I AM NERD_HOP

Whattup Interweb? You have reached the official NERD-HOP blog and homepage. My name is Jordan “J. LoOnZ” Looney aka The Dollar Scholar aka the St. Paulitician aka Mr. Coffee and I am one half of the PROJECT NERD-HOP. The other half is my friend and colleague Zachary Johnson aka Bootsrap Zack aka Zackarious aka DJ ZJ. At this point you may be thinking either one or both of two things; man these guys have too many nicknames and what the fuck is NERD-HOP? I can’t do shit about our plethora of nicknames, but I can tell you that NERD-HOP is the title of my first solo Hip-Hop project that will be dropping extremely soon. But why ‘Nerd-Hop?’

NERD_HOP IS A STATE OF MIND. It isn’t a fashion statement or a style of music. At its very roots NERD-HOP is the idea that no matter the situation, decision or whatever it is your doing STAY TRUE TO YOUR SELF. Don’t be afraid to be who you are at all times. Don’t let other people define what it means to be you because every definition is a box. Every box is a limit. At the end of the day we accept that we are nerds (we go to Northwestern, we like class, we aren’t thugs).

But what is a nerd? It usually holds a negative connotation: socially awkward, weak, always stuck in a book. We are shining a new light on the nerd community. To me a NERD is some one who is intelligent and passionate to the point of insanity about anything. You could be a nerd about fashion, music, sports, even selling yayo (shit just look at the Clipse: coke NERDS to the fullest). At the end of the day if your like “fuck them nerd hop dudes” then you’re the most NERD HOP person because you stayed true to how you felt and didn’t try to hop on just because we said it was cool.

Try out the NERD-HOP state of mind for a day and see if you don’t feel better, clear-headed, and more confident. Embrace your NERDOM. Be who you are, and let everybody else try and figure it out. NERD-HOP LIVES.

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inspired by the work of SAUL BASS, ART GOODMAN and DAVE NAGATA.
hitchcock typeface by MATT TERICH. tumblr theme by MATTHEW BUCHANAN.